See your Google snippet before Google does.

Google doesn't count characters. It renders your title in 20px Arial and stops at the edge of the result column, about 600 pixels wide on desktop. A title in lowercase with plenty of i's and l's fits 65 characters. One in Title Case with Ms and Ws can run out at 50.

This tool measures your text with the browser's own font engine, so the meters under each field are real widths, not estimates from a character count. When something is too long we cut it at the last whole word and add ..., the same way the result page does.

1. 1Title: about 600px

   Roughly 50–60 characters. Put the words people search for first so they survive a cut.

2. 2Description: ~920px desktop

   About two lines, 120–155 characters. Mobile shows a little less, around 680px.

3. 3URL as breadcrumbs

   Google prints the domain and path segments, so readable slugs are part of the pitch.

4. 4Bolded keywords

   Query words in the description are bolded. Type a keyword to see where they land.

Lead with the thing. Say what the page is in the first few words: the product, the topic, the answer. Brand names can go at the end, where a cut costs the least.

Make the description specific. Numbers, prices, places and outcomes earn clicks. “Flat $6 per employee, tax filings included” beats “the best payroll solution for your business”.

Match the page. Google is more likely to keep your title when it agrees with the H1 and the content. Check the rest of the page with the On-Page SEO Checker, and how the same page looks when shared with the Open Graph Preview.

When ChatGPT search or Perplexity cites a page, the citation card usually shows its title, and the description is often the first summary a model reads. A vague title makes a vague citation. A specific one tells both people and models exactly what they'll find.