50field notes
How to get quoted by the machines.
Plain guides to AEO, GEO and SEO. Every number links to its source, every claim about an AI engine carries a date, and every page opens with the answer. We practise on ourselves first.
Start here
the big guides- Complete guide13 min
GEO vs AEO vs SEO: One Framework for Search in 2026
GEO vs AEO vs SEO explained as one stack: rank, get quoted, get recommended. See what each measures and which to fix first.
Read - Complete guide12 min
What Is Generative Engine Optimization (GEO)? The Complete Guide
Generative engine optimization explained: how AI engines pick sources, the 7 levers that earn citations, and how to measure it. Start here.
Read - Complete guide12 min
What Is Answer Engine Optimization (AEO)? The Complete Guide
AEO SEO explained: what answer engine optimization is, which answer formats it targets, and the page pattern that gets your content quoted.
Read - Complete guide11 min
What Is AI Visibility? How Brands Show Up in AI Answers
AI visibility is how often AI engines mention, cite and recommend your brand. Learn the three parts, how to measure them, and what moves them.
Read - Complete guide11 min
LLM SEO: How to Get Cited by Large Language Models
LLM SEO explained: how ChatGPT, Perplexity, Gemini and Google AI Overviews pick sources, and the steps that make your pages the ones they cite.
Read - Complete guide11 min
What Is llms.txt? The Guide to the AI Crawler File
llms.txt explained: the v2 spec, which AI engines and agents actually read it as of 2026, and how to write one. Read the honest guide.
Read - Complete guide17 min
SEO Audit: The Complete Step-by-Step Guide
An SEO audit in 10 steps: crawl, index, content, links, speed and AI search. Includes a prioritization method and a free checklist to copy.
Read - Complete guide11 min
Top AI SEO Tools in 2026 (Tested, Not Just Listed)
Top AI SEO tools in 2026, grouped by job: AI visibility tracking, content, and technical audits. See the five tests to run before you pay.
Read
3posts
Strategy
- AEO GEO Labs: How We Approach AEO, GEO, and SEOAEO GEO Labs is an AEO, GEO and SEO agency. Here is how we think, what we measure, and what we will never promise. Read before you book a call.Explainer6 min
- GEO vs AEO vs SEO: One Framework for Search in 2026GEO vs AEO vs SEO explained as one stack: rank, get quoted, get recommended. See what each measures and which to fix first.Complete guide13 min
- What an AI SEO Agency Actually Does (and How to Choose One)An AI SEO agency should get you found, quoted and recommended by AI engines. Learn what the work includes and the questions that expose weak agencies.Explainer6 min
6posts
Generative engine optimization
- "GEO SEO" Explained: Generative Optimization vs Geo-TargetingGEO SEO has two meanings: generative engine optimization for AI answers, or geographic targeting for local search. Find out which one you need.Explainer6 min
- Generative Engine Optimization Services: What They Include and CostGenerative engine optimization services explained: what a good scope includes, how providers price it, and the red flags to avoid before you sign.Explainer6 min
- GEO vs SEO: What Changes and What Stays the SameGEO vs SEO compared: goals, ranking factors vs citation factors, measurement and effort. See which work carries over and which is new.Explainer6 min
- Geo-Targeting in SEO: Local and Regional Targeting GuideGeo targeted SEO explained: hreflang, country URLs, local pages and Google Business Profile, with the official rules for each. Fix your setup today.Explainer6 min
- How to Choose a Generative Engine Optimization AgencyChoosing a generative engine optimization agency? Use this buyer checklist: 10 questions, red flags, and how to compare proposals fairly.Explainer6 min
- What Is Generative Engine Optimization (GEO)? The Complete GuideGenerative engine optimization explained: how AI engines pick sources, the 7 levers that earn citations, and how to measure it. Start here.Complete guide12 min
5posts
Answer engine optimization
- AEO vs SEO: How Answer Engine Optimization DiffersAEO vs SEO compared on goals, signals, page structure and measurement, with a table you can use to split the work. See what actually changes.Explainer6 min
- Answer Engine Optimization Services: Scope, Deliverables, PricingWhat answer engine optimization services include: audit, content restructuring, schema, tracking, and how pricing models work. Know what to ask for.Explainer6 min
- Best Answer Engine Optimization Tools in 2026The best answer engine optimization tools in 2026, compared by job: question research, AI answer tracking, schema checks, and free first-party data.Roundup6 min
- How to Choose an Answer Engine Optimization AgencyHow to choose an answer engine optimization agency: 10 questions to ask, red flags to avoid, and what a fair AEO proposal looks like before you sign.Explainer6 min
- What Is Answer Engine Optimization (AEO)? The Complete GuideAEO SEO explained: what answer engine optimization is, which answer formats it targets, and the page pattern that gets your content quoted.Complete guide12 min
6posts
AI visibility
- AI Brand Visibility: How to Get Mentioned by ChatGPT, Gemini, and PerplexityAI brand visibility depends more on what the web says about you than on your own site. Here is the six-part playbook for earning AI brand mentions.Explainer5 min
- AI Visibility Checker: See If AI Engines Mention Your BrandUse a free AI visibility checker to test if ChatGPT, Perplexity and Gemini can read your site, then a 30-minute method to check real brand mentions.Free tool4 min
- AI Visibility Services: What Providers Actually DoHow the best AI visibility service providers work: deliverables, provider types, red flags and questions to ask before you sign a contract.Explainer6 min
- Best AI Visibility Tools (Compared by What They Track)AI visibility tools compared by engines covered, metrics and pricing model, verified October 2026. See which tool fits your team before you buy.Roundup6 min
- How to Track AI Brand Mentions (Manual Method and Tools)Track AI brand mentions with a free manual template or an AI visibility tracking tool. Step-by-step method, the columns to log, and when to upgrade.How-to6 min
- What Is AI Visibility? How Brands Show Up in AI AnswersAI visibility is how often AI engines mention, cite and recommend your brand. Learn the three parts, how to measure them, and what moves them.Complete guide11 min
14posts
ChatGPT, Gemini & co.
- 50 ChatGPT Prompts for SEO (Copy-Paste Library)50 ChatGPT SEO prompts for keyword research, briefs, on-page, schema, technical SEO and AI search. Copy, fill the brackets, and get usable output.How-to6 min
- AI Overviews Checker: See Which Queries Trigger AI AnswersA free AI overviews checker method: see which queries trigger Google AI Overviews and whether you're cited. Spreadsheet columns inside.Free tool4 min
- AI Search Engine Optimization: The Practical GuideAI search engine optimization in practice: a 30-day plan to get cited by ChatGPT, Perplexity and Google AI Overviews, with what to fix first.Explainer6 min
- Best ChatGPT SEO Tools (and What Each Actually Does)The best ChatGPT SEO tools in 2026: built-in features, SEO data apps and visibility trackers, compared by what each one actually does for you.Roundup5 min
- Best LLM SEO Tools (Tracking, Testing, Content)The best LLM SEO tools sorted by job: tracking AI mentions, testing pages, and free first-party data from Bing and Google. See what each one covers.Roundup5 min
- How AI Search Engines Choose Their SourcesHow AI search engines choose sources, engine by engine, from what Google, OpenAI, Perplexity, Microsoft and Anthropic document. See what you control.Explainer5 min
- How to Earn AI Citations: Becoming a Source AI Engines TrustHow to earn AI citations from ChatGPT, Google AI Overviews, Perplexity and Copilot: access, quotable answers, original facts and mentions. Get the steps.How-to5 min
- How to Rank in ChatGPT: Getting Recommended in AI AnswersHow to rank in ChatGPT: let OAI-SearchBot in, write quotable answers, and earn mentions on the sites ChatGPT reads. A 7-step plan you can start today.How-to6 min
- How to Rank in Google AI OverviewsHow to rank in AI Overviews using what Google actually documents: eligibility, fan-out coverage, quotable answers, and measurement. See the full method.How-to6 min
- How to Use ChatGPT for SEO (Without Hurting Rankings)ChatGPT for SEO works best on research, structure and editing, not mass publishing. Here are 8 safe use cases, a workflow, and the checks to run.How-to6 min
- Is ChatGPT Bad for SEO? What Actually Happens to RankingsIs ChatGPT bad for SEO? No, but mass-produced, unchecked AI pages are. See what Google's policies say and where the real ranking risk sits.Quick answer2 min
- LLM SEO Checker: Test How AI Models See Your PageFree LLM SEO checker: see what AI crawlers read on your page and whether its passages are quotable. Two free tests, plus how to read the results.Free tool4 min
- LLM SEO: How to Get Cited by Large Language ModelsLLM SEO explained: how ChatGPT, Perplexity, Gemini and Google AI Overviews pick sources, and the steps that make your pages the ones they cite.Complete guide11 min
- What Are Google AI Overviews? A Plain-English ExplainerWhat is AI Overviews? A plain-English guide to Google's AI summaries: how they work, where links come from, and what they mean for your traffic.Explainer6 min
7posts
Technical AEO
- Entity SEO: How Search and AI Engines Understand Who You AreEntity SEO explained: how knowledge graphs and AI models identify your brand, and 7 steps to make your brand entity clear, consistent and citable.Explainer5 min
- llms.txt Generator: Create Your File in 60 SecondsFree llms.txt generator: builds a draft from your sitemap, validates it against the spec and checks links. See how to edit it before you upload.Free tool4 min
- robots.txt for AI Crawlers: GPTBot, ClaudeBot, PerplexityBot and FriendsAI crawlers and robots.txt: which bots train models, which power AI search, and copy-paste rules to block training without vanishing from ChatGPT.Explainer6 min
- Schema Markup: The Complete Guide for SEO and AI SearchSchema markup explained: what structured data is, which schema.org types matter, JSON-LD examples, what changed in Google, and how AI search uses it.Explainer8 min
- Semantic SEO: Optimizing for Meaning, Not Just KeywordsSemantic SEO explained: how search and AI engines read meaning, entities and context, and a 6-step semantic SEO strategy you can apply to any page.Explainer6 min
- Topical Authority: How to Build It (With a Content Map)Topical authority explained: what Google has confirmed and how to build it with topic clusters, using our real 100-post content map as the example.Explainer6 min
- What Is llms.txt? The Guide to the AI Crawler Filellms.txt explained: the v2 spec, which AI engines and agents actually read it as of 2026, and how to write one. Read the honest guide.Complete guide11 min
7posts
SEO audits
- Best SEO Audit Tools (Free and Paid)The best SEO audit tools compared: Search Console, Screaming Frog, Sitebulb, Semrush, Ahrefs and more, with free limits verified. Pick the right one.Roundup6 min
- Free SEO Audit ToolA free SEO audit tool set: on-page checker, page speed test and broken link checker. No signup. Learn how to run each one and read the results.Free tool4 min
- SEO Audit Services: What a Good Audit Includes (and Costs)SEO audit services explained: the seven parts a good audit covers, what drives the price, and the red flags that mean you are buying a PDF.Explainer6 min
- SEO Audit Template and Report Sample (Free Download)A free SEO audit template: report structure, findings table, scoring rules and a filled-in sample. Copy it and ship your next audit report faster.How-to7 min
- SEO Audit: The Complete Step-by-Step GuideAn SEO audit in 10 steps: crawl, index, content, links, speed and AI search. Includes a prioritization method and a free checklist to copy.Complete guide17 min
- Technical SEO Audit: What to Check and HowA technical SEO audit in 7 checks: crawling, indexing, canonicals, rendering, speed, structured data and AI crawlers. See what to fix first.Explainer6 min
- Technical SEO Checklist (Downloadable)A technical SEO checklist of 40 checks in 8 groups, with pass criteria and priority. Copy it into a sheet and audit your site today.How-to8 min
2posts
Tools
- SEO Agency Software: The Stack Agencies Actually RunSEO agency software, layer by layer: research, crawling, first-party data, AI tracking, reporting and project management. See what each layer needs.Explainer6 min
- Top AI SEO Tools in 2026 (Tested, Not Just Listed)Top AI SEO tools in 2026, grouped by job: AI visibility tracking, content, and technical audits. See the five tests to run before you pay.Complete guide11 min
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