Brand entity checker: does the knowledge graph know you?

Ask an assistant about “Linear” and it has to work out whether you mean the software company, the mathematical term or a surname. Search engines and language models solve this with entities: records in knowledge bases like Wikidata, each with an ID, a description and links to an official website and profiles.

When your brand has a clean entity, everything said about it online can attach to the right thing. When it doesn't, mentions of your company are just text, and a better-known namesake can soak them up.

1. 1Wikidata item

   We search by your official website first, then by name. A name-only match is marked unconfirmed.

2. 2Official website

   The item's P856 property should be your domain. It's the strongest tie between the item and your site.

3. 3Description

   A short English description is what separates you from things with the same name.

4. 4Wikipedia

   Whether the item links an English Wikipedia article, and what its summary says.

5. 5Homepage schema

   Organization JSON-LD on your homepage, with sameAs links to the Wikidata item and Wikipedia article.

6. 6Name consistency

   The schema name, Wikidata label and your site name should agree. Variants go in alternateName.

You can also enter a brand name instead of a domain. Then we match by name only and skip the homepage checks.

Your homepage first. Add Organization JSON-LD with your exact name, logo, url and a sameAs list of every official profile. The block under your results is a starting point; the Schema Markup Generator lets you edit it field by field.

Then Wikidata. If an item exists, make sure it has your official website, an English description, inception date, headquarters, industry and social IDs, each with a reference. If none exists and you have independent coverage, an item can be created; Wikidata is open to anyone, but follow its notability rules.

Wikipedia last, and not by you. Articles need significant independent coverage, and writing about your own company is a conflict of interest. Press, analyst reports and reviews are what move this. Once the pieces exist, link them: check the result with the Structured Data Checker.